Written by Paroma Datta

The Voice – Episode 133: How the National Gallery of Canada and IKEA Ottawa assembled a communications masterpiece


The National Gallery of Canada used some creativity of its own to promote this summer’s “Rembrandt in Amsterdam” exhibition. In this episode, NGC corporate relations officers Chelsea Osmond and Dina Groulx explain how an innovative collaboration with IKEA Ottawa helped the Gallery engage new families and visitors during the COVID-19 pandemic and bring thousands of people back through its doors.

Click here to check out the Gallery’s Rembrandt-inspired living room at IKEA: https://www.instagram.com/p/CSwtCuanxN2/

Listen to this episode now!


Posted in The Voice Podcast

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