In June, Kayla Isabelle, Executive Director at Startup Canada, spoke to a group of young professionals about how to start their career in communications. Inspired by Caroline Kealey’s Results Map system, Kayla presented a four-step framework for pursuing a career in communications amidst the COVID-19 pandemic.

Prepare
When you start your career, you need to think about what you want to get out of a potential role, and you need to make sure you’re doing it for the right reasons. Try not to let other people’s idea of what success should look like for you influence your decision to pursue a certain avenue. Remember: trust your gut by following the path that excites you.

Plan
Once you know where you want to go, you need to figure out how you will get there. Yes, you should spend time learning the industry standards skills required for the job, but you should also start developing habits to make you more confident to do the job. This can be as simple as networking and adding value to your resume.

Implement
Competence breeds confidence. What does this mean? As a young communications professional, you want to make sure you’re the most prepared person every time you enter a room. For example, if you land an interview you want to be researching the company’s website and social media channels in advance of the interview. As well learning about the company’s goals/values and the people that work on the team you’re interviewing for. This will build the foundation of trust with your employer and make your organizational skills really pop.

Evaluate
Author Cheryl Strayed once said (paraphrased here a bit), “You don’t have a career. You have a life.” You will learn many lessons as your life unfolds and you will soon find that many careers do not follow a linear path. You might start your career out in communications, but find yourself in another role later on down the road. Follow your passions and they will lead you down a path of happiness.

Want to watch Kayla’s presentation? Click here or view the video below.