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Event: Breaking into Communications: A Conversation for Early-Career Professionals

April 28 @ 5:30 pm - 6:30 pm

IABC Ottawa invites you to join us for our annual early-career event on Wednesday, April 28 from 5:30-6:30pm for a panel discussion on how to make your mark on the communications industry. You will hear from a blend of communication professionals who will discuss how to stand out in a digital by default world and the hard/soft skills the next generation of emerging communications professionals should have entering the workforce. There will be 40 minutes of discussion followed by 20 minutes of Q&A.

Meet our panel:

  • Sherry Aske, Social Media Advisor, federal public service (moderator)
  • Patrick Kenny, Director of Marketing and Communications, Invest Ottawa, Bayview Yards and Area X.O
  • Melina Kokkinos, Assistant Consultant, Hill+Knowlton Strategies
  • Adam D’Agostino, Communications Advisor, Seaspan Shipyards
  • Murielle Pierre, Digital Communications Advisor, Special Assistant, Office of the Minister of Infrastructure and Communities

Who is this event for? Anyone who is interested in breaking into the communications industry or has recently started a communications role.

Closed captioning will be available for the event.

Speaker Bios

Sherry Aske

Sherry Aske is a social media advisor for the federal public service whose role involves content creation, strategic engagement and countering disinformation. Prior to 2018, she spent six years as a multimedia journalist at CBC Ottawa, producing radio, television and online news. She is the current host and producer of IABC Ottawa’s The Voice podcast and a contributing host to the Ottawa Business Journal’s Techopia Live podcast.

Patrick Kenny

Patrick Kenny – A strategic trusted senior leader, Patrick is a marketer for leading organizations, associations, multi-media campaigns, proactive economic agencies and international events. With over 20 years of marketing and communications consultation, and a unique blend of public relations, stakeholder relations and partnership servicing expertise, Patrick has supported diverse objectives for world-renowned sports celebrities, IPO CEOs, Board of Directors and Canadian and international media around the world.

Having joined Invest Ottawa in 2018, Patrick is currently the Director of Marketing and Communications for Invest Ottawa, Bayview Yards and Area X.O, having moved into the position in 2019. Patrick also currently lends his expertise to various marketing and communications advisory committees, including acting as Chair for the Marketing and Communications Advisory Committee for Wrestling Canada as well as being named Communications Lead for Team Canada for the 2022 Commonwealth Games. Previous roles have included Director of Marketing and Communications for the Canada Games Council, member of the Team Canada communications team for past Commonwealth Games, Pan-Am Games and Olympics and public relations consultant for some of Ottawa and the country’s largest firms.

Melina Kokkinos

Melina Kokkinos has been with Hill+Knowlton Strategies (H+K) for just over two years now and has worked with local and national, public and private sector clients, supporting and leading files in various sectors such as the arts sector and energy sector, and has also worked with a number of government departments at various levels. With a focus in public engagement, she provides strategic support on stakeholder and issues mapping projects, dialogue sessions and workshops and data analysis, to name a few, and has helped craft effective digital-first engagement strategies. She also has extensive experience in traditional and social media monitoring and is currently leading one of H+K Canada’s larger monitoring files.

Prior to H+K, Melina worked with Vélo Canada Bikes as their Logistics and Communications Coordinator for their 2018 National Bike Summit and as an Intern for Bowda PR.

She also currently sits on the Board of the Ottawa-Gatineau Chapter of the Canadian Public Relations Society and holds an Honours Bachelor of Public Relations from the University of Ottawa and an Honours Diploma of Public Relations from Algonquin College.

Adam D’Agostino

Adam D’Agostino is an experienced communications professional with expertise in developing and implementing communications strategies, with a particular focus on digital media. Prior to joining Seaspan Shipyards, Adam was a consultant with NATIONAL Public Relations, one of Canada’s largest public relations firms, where he worked with clients in a wide variety of sectors, including non-profit, international development, agriculture, and defense, among others. A dual Australian-Canadian citizen, he also spent time at the Australian High Commission in Ottawa, where he managed their public diplomacy efforts. Adam is a graduate of both Carleton University and Algonquin College

Murielle Pierre

Murielle Pierre – As a graduate of two programs at Algonquin College – Public Relations and Tourism and Travel – Murielle enjoys applying her street smarts and creative input to all the different aspects of the industry. Currently, she is applying her skills as the Digital Communications Advisor, Special Assistant for the Honourable Catherine McKenna, Minister of Infrastructure and Communities. It is through this role that Murielle aims to amplify infrastructure communications during the COVID-19 pandemic and ensure that it reaches a broader audience of all walks of life.

From 2016-2018, Murielle contributed to the continuing success of the Ottawa-Gatineau chapter of CPRS by developing a wide range of communication materials as part of the Internal Communications, Media Relations, and Events portfolio. She is a firm believer that using creative thinking and common knowledge are the most valuable tools available to a communications and public relations professional.

Being able to think outside the box is Murielle’s go-to when faced with all types of obstacles and she strives to always find a positive outlook on things.

A killer playlist helps too.

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