Your customers, members, stakeholders, and other audiences make contact with your organization or brand at many touchpoints. Some of these are often overlooked! The language of HR, finance, security, IM/IT, and other facets of communications can quietly erode an otherwise positive experience with the voice, tone, and style of an organization.

In this session, we look at the damage that can be done when policies and procedures do not align with a brand or organization’s voice. Participants will come away with concrete ways to promote the role of Communications so that key documents and touchpoints can reflect the desired voice, tone, and style. The session will be both practical and interactive.

Takeaways:

• understand how policy instruments reflect and influence an organization’s culture
• recognize common negative messaging in policy documents
• identify three ways that communications professionals can add value and gain influence in the tone and style of policy, procedure, and legal communications products

Spaces are limited! Register through this link and learn how to protect your brand from quiet erosion!