Join us for a Masterclass: Solving Communication Challenges!
A dynamic, consultant-led masterclass where business communication professionals come together to solve real-world communication challenges. In this interactive, lunchtime session, participants will troubleshoot their current communication issues. You’ll work alongside fellow professionals to craft actionable strategies, share insights, and leave with new tools for tackling communication obstacles in your own work. This is a perfect opportunity to learn from industry peers, enhance your problem-solving skills, and apply expert guidance to your communication challenges.
Your facilitator: Maria Ford
Clarifier of purpose. Facilitator of change.
Meaningful change begins with clarity. I help clients perfectly articulate verbal identity—for businesses, brands, organizations, and teams.
I bring clarity and confidence to leaders and champions at the front-end of change initiatives. Pivoting business models, entering new markets, rebranding, reimagining, reorganizing, adjusting to new realities, and getting “unstuck” are common situations I help to navigate through my Essential Story Process and ongoing coaching support.
Curiosity and creativity drive all that I do.
Prior to Phrase Strategy, I owned and operated Kaszas Marketing Inc. for sixteen years, helping businesses build and maintain effective B2B marketing and communications disciplines. I hold two degrees in English Language and Literature, have worked as a Professor of English in business and technical writing, and am a Prosci® Certified Change Practitioner. I am also a poet, book editor, dancer, and maker of glass beads.
Expertise includes:
Strategic alignment, core messaging, and positioning strategy
Strategic brand identity
Change strategy, facilitation, and coaching
Communications strategy
