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Season Opener: Creative ideation in an AI world

Date & Time: Tuesday, October 22, 2024, 6:00 pm to 8:30 pm
Location: Parle by Viet Fresh (313 Dalhousie Street)
Speaker: Craig Lobban - Banfield, Creative Director
Topic: Creative ideation in an AI world

Ready to kick off an exciting season with IABC Ottawa?

Join us for the 2024-2025 Season Opener and explore how AI is transforming the world of marketing and creativity at Parle by Viet Fresh! On Tuesday, October 22, we’re thrilled to have Craig Lobban, Creative Director at Banfield, share insights on the rise of generative AI in the creative process.

What you may learn:

  • How AI works

  • Types of generative AI tools

  • How AI is used in marketing

  • What it can and cannot do

  • How AI stacks up in terms of creativity

This is your chance to learn from an industry expert, meet the IABC Ottawa board, and connect with fellow communicators and marketers. Whether you’re curious about the intersection of AI and creativity or eager to network with professionals in the communications field, this is an event you don’t want to miss!

Your ticket includes a complimentary drink and a selection of light bites, which you can enjoy throughout the event.

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September 24

Kick off the year with our first IABC Ottawa member meetup

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October 29

IABC Member Meetup