Presented by Banfield's Digital Director Antra Balode.

Will new privacy regulations undermine our ability to meet people where they’re at? Antra will discuss content personalization as a way to create individual digital experiences, enhance user engagement—and maintain compliance.

What you may learn:

• The impact of privacy regulations
• Ways marketers are adapting
• What content personalization is
• The benefits of content personalization
• Examples of how to implement it
• Successful case studies

About Antra Balode

Antra is the Digital Director at Banfield, Ottawa's longest-standing marketing agency. There, she helps clients of all shapes and sizes make their digital properties, email campaigns, and interactive experiences as effective as possible. With a strong focus on content strategy, she is passionate about streamlining and optimizing digital experiences through Martech integration, AI, and personalized content. Whether it's refining website user journeys, enhancing email performance, or leveraging the latest tools for engagement, Antra thrives on making digital work smarter—not harder.