An exclusive lunch-and-learn workshop!
Rapid and constant change is the new norm, and marketing and communications planning needs to adapt. A nimble MarCom team is well positioned to seize opportunities, respond to crises and quickly adjust their work to follow trends, leading them to greater success in both the short- and longer term.
In this hands-on session, you will learn how to adapt the agile methodology, so popular with software developers, to create marketing and communication strategies that remain relevant in a changing environment. Learn about the fundamentals, and explore approaches that can help your team transition to agile.
You will even get some hands-on practice that will help you gain better visibility on work and prioritization, and what to do when well-planned work gets up-ended!
Meet the Presenters!
Tanya O’Callaghan leads communication, thought leadership and creative services for the Canadian Internet Registration Authority—the organization responsible for managing the .CA domain. A passionate leader, O’Callaghan has grown these functions within CIRA, balancing diverse needs and requirements from internal customers and external stakeholders. She has over fifteen years of experience in the agency and non-profit sector. At CIRA, she has adapted the Agile methodology used by her IT colleagues to successfully create adaptable communications strategies and manage the complex workflow of a high performance creative team.
Erin Hutchison works as a marketing specialist at the Canadian Internet Registration Authority (CIRA), the organization that manages the .CA domain registry. Her main focus at CIRA is on implementing an innovative social media and content strategy that helps Canadian businesses and individuals to establish an online presence. Her first introduction to Agile marketing was when she started working at CIRA and has grown to appreciate the principles of the methodology, having seen first-hand the positive impact it can have on effectively managing a busy editorial calendar. Hutchison has a Bachelor of International Business from Carleton University.