Join us to learn about building trust through public consultations on May 22
The 2018 Edelman Trust Barometer reveals that people continue to distrust the media, government and organizations. As strategic communicators, we play a key role in shifting the pendulum from distrust to trust.
Over the last year, Ottawa has seen an increase in public consultations, where companies use open communication to measure and improve audience’s perceptions. This process is used to improve efficiency, transparency and public involvement in large-scale projects, as audiences are more likely to respect organizations when they feel part of important decision-making processes.
In a similar way, the public is increasingly seeing subject matter experts and CEOs as trusted sources of information. For this reason, organizations who invite communication experts to the executive table are gaining trust at a faster rate, and their business leaders are registering much higher levels of credibility.
It is our job to help business leaders use communications to confront, address and solve business problems in today’s world.
We’re engaging a panel of experts to speak about how they’ve positioned themselves as a trusted strategic business partner to help different organizations gain public credibility.
What you’ll learn:
- Build trust within your organization and beyond
- Increase the value of communications for business leaders
- Combat false narratives in the media
- Ellis Westwood, Hill+Knowlton Strategies | Twitter: @elliswestwood
- Jonathan Bagg, NAV Canada | Twitter @JonathanBagg
- Kristine D’Arbelles, CAA | Twitter: @KristineDarbell
Date: Tuesday, May 22
Time: 5:30 to 8:30 PM
Where: steak & sushi (87 Clarence Street)