The Stem Cell Network (SCN) is a national not-for-profit organization that supports three main objectives: stem cell and regenerative medicine research; training the next generation of highly qualified personnel; and supporting the knowledge mobilization and transfer of stem cell and regenerative medicine research. From the lab to the clinic, our goal is to power science that will benefit Canadians. SCN was created in 2001. With support from the Government of Canada, the Network has grown from a few dozen labs to more than 270 world-class research groups, supporting over 250 research projects and 30 clinical trials. Since its inception, over 25 biotech companies have been catalyzed or enhanced and more than 6,400 highly qualified personnel have been trained. In 2021, the Government of Canada demonstrated its continuing trust and support in SCN with an investment of $45 million for the 2022–2025 period.To learn more visit stemcellnetwork.ca
Reporting to the Vice President of Communications and Knowledge Mobilization, the Social Media Specialist offers a blend of strategic thinking and creative content development and will work to ensure SCN’s content is positioned for success by enhancing its perception and reputation among target audiences. As SCN supports a variety of stem cell and regenerative medicine research across the country, it is the Specialist’s role to showcase this work, tell the stories of researchers working avidly in the field, and highlight Canadian achievements and breakthroughs. The incumbent will use their expertise to contribute fresh ideas on how to deliver content (organic and paid) across digital media channels, and provide strategic recommendations based on data and analytics. They will experiment with new formats and platforms and navigate the ever-changing social media landscape with ease, effectively integrating and considering brand and voice. The Specialist is also responsible for creating and posting content to promote SCN’s ongoing training opportunities and managing its monthly newsletters and e-blasts.
Key Responsibilities & Accountabilities:
- Create, lead and execute short-term and long-term social media strategies, with support from the communications team
- Manage SCN’s social media channels, which includes developing, implementing, and evaluating content (i.e., writing, posting and measuring) across multiple channels, and ensure that content aligns with SCN’s vision and brand
- Develop and implement specific content strategies for social media for key SCN programs, activities and initiatives, including the Till & McCulloch Meetings, Stem Cell Awareness Day, and all funding announcements
- Plan, implement, and coordinate organic and paid campaigns (e.g., suggesting campaign budgets, content creation, content curation, pay per click campaigns, event promotion, publicity, social media, performance analysis etc.)
- Manage SCN’s mailing lists and curate content for its monthly newsletter, ensuring the organizations follows usability and accessibility, copyright, and other legal compliances, guidelines, and best practices (e.g., Canada’s anti-spam legislation (CASL))
- Coordinate with translation consultants to ensure high-quality content is delivered in both official languages
- Regularly measure effectiveness of digital communications programs and provide detailed reporting and insights to the Vice President of Communications and Knowledge Mobilization
- Ensure compliance with style guide and online accessibility standards
- On occasion, perform other duties as assigned
- Collaborate with other departments and team members to brainstorm subjects forcreative content
- Act as the back-up staff member for website updates and posting of content
Education & Experience Requirements:
- University degree in a field related to the position, such as Communications, Journalism, Marketing or an acceptable combination of education, training and experience related to the position
- Minimum of four years’ experience on a communications/marketing team, with the past three years focussed in a social media role, doing the following:
- Developing, implementing and evaluating social media communications strategies.
- Creating exceptional written content for websites, blogs, newsletters and social media channels.
- Planning social media marketing/communications campaigns, electronic media
- Must have knowledge of best practices in strategic communications planning, including key content strategy principles
- Skilled in using user-centered content and search engine optimization strategies and tactics
- In depth knowledge of social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube
- Experience using MS Office, Canva, Mailchimp, Hootsuite or Sprout Social, WordPress and Google Analytics
- Ability to write in an engaging and authentic style and convey complex concepts in simple language
- Adept at multi-tasking and working in a detail-oriented, fast-paced environment
- Knowledge of photo and video editing techniques and using Adobe Creative Suite is an asset
- Knowledge of the stem cell and regenerative medicine sector is an asset
- Experience working in a high performing organization that works across teams, depending on project requirements, and within a functional reporting structure
- Ability to work effectively in a remote team environment and maintain collaboration with other staff
- Previous experience working in a not-for-profit environment is an asset
- Bilingualism in both Canada’s official languages is considered a strong asset
- Travel requirements are variable throughout the year and will be required at the time of the annual scientific conference.
- This is a hybrid work position, and priority will be given to candidates situated in Ottawa or Toronto.
Application Information and Deadline: Interested applicants should forward a CV with a cover letter to SCNHR@stemcellnetwork.ca by January 12, 2024. Cover letters should include the following two items:
- Qualifications and motivation for the position
- An example of a social media campaign where the applicant was responsible for content creation, execution and evaluation
“The Stem Cell Network is committed to providing accessible employment practices, in compliance with the Accessibility for Ontarians with Disabilities Act, 2005
(AODA). Applicants are asked to make accommodation requests to SCN, and we will make every effort to ensure that accommodation requests are met throughout the recruitment process.”