Written by IABC Ottawa

Member Spotlight: 5 Questions with Amine Mohammad Amini

Amine Mohammad Amini comes from a diverse blend of cultures where communication is recognized as a critical factor in success. She continues to learn how best to apply strategic practices as it relates to intercultural communications and has acquired many skill sets along her learning journey using leading communication tools and platforms. She is a current ACPR student and is completing an internship with IABC Ottawa. She is particularly interested in social media as a communication tool and how best to maximize efforts on these platforms. 

1. What interested you in studying PR at Algonquin?

After graduating from high school, my goal was to study police foundations at Algonquin College. Along the way, I changed my mind about that career path, but I knew I enjoyed working with people and helping them. One of my coworkers at the time suggested I study public relations at Algonquin as she thought I would be a perfect fit for working as a PR professional. When I first started the program, I didn’t know I would enjoy it this much. I always wanted to work with people. I think that’s why I like PR because of having different kinds of tasks like networking, problem solving, communicating across departments,  drafting communication plans and issuing press releases. 

2. Why were you interested in interning with IABC Ottawa?

I wasn’t familiar with IABC Ottawa prior to this opportunity. Later I carried out some research, and I must admit I was impressed by the set of ethics implemented by the organization. I like how IABC Ottawa provides communication graduates with the opportunity to enhance their skills and develop their careers in the communications industry. Not many organizations are willing to give experience to the individuals first starting out. In addition to that, IABC is a close-knit community that strives to support each other and help one another develop communication skills through events, mentorship opportunities and networking sessions . 

3. Tell us about a PR project you have worked on that you were proud of.

Together with my class, we hosted a fundraising campaign for the Ottawa Food Bank amidst the pandemic. We chose this organization because everyone deserves to have enough food each day and we wanted to be able to give back to the community. I believe healthy minds derive from healthy diets. Food security plays a vital role in everyone’s life.  

This campaign was the first virtual fundraising campaign of Algonquin College Public Relations in Ottawa that raised more than $10,000 in a pandemic. We were able to raise more than our target, during these unprecedented times. We hosted eight creative events; such as  Workout Weekend, Cook with Compassion, Yoga day, Game Night, and Art craft day  which helped us generate money and awareness. 

I handled the social media design department. I and another student designed the posters for the website, social media and the event posters. We worked on the layout, structure and the text on the posters. We designed the regular social media posts as well. 

4. What do you wish more people knew about the PR industry?

I would love for people to know that PR professionals cannot be defined or restricted to one department. Public Relations is not only about communication but much more beyond that. The PR industry is the backbone of any organization as they handle external and internal crisis management and provide an effective outlook on sensitive matters to drive effective solutions. 

5. What are your hobbies? Or, what do you like to do outside of work? 

I am obsessed with fostering an active lifestyle. I’m a workout fanatic and work out five times a week. I tend to alternate between cardio and weights. I get my cardio in, a 30 minute jog everyday and I focus on deadlifting three, to four times a week. However, I also happen to be a foodie as I appreciate good cuisine and I’m always on the hunt for new recipes. My go to website for new and easy recipes is the Government of Canada’s food guide. 

Posted in Member Spotlight

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