Let’s EEAT! Time for Communicators to lead SEO efforts

We’re bringing IABC World Conference to you!

In 2023, CEO and digital communications consultant Kelly Rusk found herself in a packed room at IABC World Conference in Toronto, leading a breakout session on Search Engine Optimization (SEO) for communicators.

In the two years since, changes to SEO have only further tilted in favour of communicators.

“SEO consistently delivers high ROI and is a long term strategy that can offer exponential growth for an organization. Not only is it an essential skill for communicators to have, but we’ve hit a tipping point where communicators are well poised to lead SEO efforts in an organization.” - Kelly Rusk

Which is why IABC Ottawa is bringing World Conference to you, with a full day workshop titled, “Let’s EEAT - Time for Communicators to lead SEO Efforts.”

Many senior communicators lack the knowledge and skill set to keep up with the changes in SEO, or they face challenges created by organizational silos. 

This session is about empowering senior communicators to develop a strong understanding of SEO, how it can fit in their existing communications program and how to make a business case to lead SEO efforts within an organization.

Who is this for: Mid-to senior-level communications professionals

When: Monday, March 3, 2025 | 9am - 4:30pm EST (Doors at 8:30am)

Where: 350 Albert Street, 2nd Floor, Confederation Boardroom A, Ottawa, ON, K1R 1A4

What you’ll gain: 

• A leadership level understanding of SEO and its value to an organization, including key performance indicators and a structure to manage a cross functional team.

• An approach to SEO audit and strategy techniques that align with organizational priorities

• An overview of the technical knowledge and skills needed to manage staff responsible for implementing SEO

• AI’s influence on SEO and how it impacts your decision making

*Session includes a catered lunch.