The Voice: Episode 121: The Role of Employers & Brands during COVID-19

The Voice: Episode 121: The Role of Employers & Brands during COVID-19 A special report from the PR and marketing firm Edelman suggests people trust their employer on COVID-19 more than any other source. In this episode, we talk to Darcy Walsh, the Senior Vice President and General Manager of Edelman’s Ottawa office, about what…

How to develop a digital strategy that drives results

It is now fairly common for communications professionals to execute paid advertising campaigns and conduct media buying on social media for their organizations. Why the shift from organic posting to paid advertising? It most likely has to do with constantly changing algorithms and the switch from public to private online communities. That’s why IABC Ottawa…

COVID-19 Update

Dear IABC Ottawa Members, As the coronavirus (COVID-19) situation continues to evolve, IABC Ottawa’s Board of Directors continues to closely monitor developments and follow official guidance from the Public Health Agency of Canada and Ottawa Public Health. Due to the ever-changing nature of the situation, and ten cases of COVID-19 being confirmed in Ottawa as…

IABC Ottawa wins global recognition for chapter excellence

March 3, 2020 – OTTAWA, ON IABC Ottawa was proud to receive three IABC Chapter Management Awards (CMAs) to recognize the chapters’ work in Membership Marketing, Volunteer Engagement and Leadership Development, and Strategic planning over the past year. The awards were given out during IABC Leadership Institute in Austin, Texas on Thursday, February 20, 2020.…

Member Spotlight: A dozen questions with Benoit Laplante

A dozen questions with Benoit Laplante Meet Benoit Laplante: A bilingual business communicator and engaged member of IABC Ottawa. A former Director and VP on the chapter’s Professional Development and Membership portfolios, Benoit is a mentor in the Members Connect Program and one of the few IABC members in Canada to earn the Strategic Communication…