Insights from "Protecting Your Brand's Voice, Tone, & Style from Quiet Erosion"

Recently, IABC Ottawa was hosted at Earnscliffe Strategies to hold a session focused on the often-overlooked aspects of maintaining a consistent brand identity. Led by speakers Maria Ford and Lewis Eisen, the session offered practical strategies for aligning key documents and communications with an organization's desired voice, tone, and style.

Attendees learned how policies and procedures can inadvertently undermine brand identity, and gained practical solutions for crafting communications that resonate with stakeholders while upholding organizational values.

About the Speakers: Maria Ford brings extensive expertise in verbal identity and brand strategy, while Lewis Eisen offers innovative approaches to respectful language in policy drafting, drawing on decades of experience as a lawyer and consultant.