The challenge

 The Centre for Global and Community Service – In the Service of Others has been identified as a strategic initiative for the University of Ottawa. The University aspires to lead the way in Canada by demonstrating how civic involvement and global engagement can complement and strengthen its academic mission to produce a generation of Canadians who will make “service to others” and the collective good a continuous theme throughout their lives. As Director, Centre for Global and Community Service – In the Service of Others, you will provide strategic and corporate leadership in the design, development, coordination, implementation, marketing and evaluation of the Global and Community Service Office, with the primary purpose of promoting the value of social responsibility and service within the University community. In addition, you will oversee the response of members of the University community who wish to support local, national and international projects.

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The Communications Advisor will be involved in the analysis, development, recommendation and delivery of strategic communications plans and activities dealing with the promotion and publication of DCC’s programs, policies and services. The successful applicant will support specific activities for DCC’s Internal Communications programs.

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The Victoria Police Department (VicPD) and is recognized as one of the finest police forces in North America. The City of Victoria is the capital of British Columbia and is a world-renowned tourist destination, and The Township of Esquimalt is a colourful and progressive community as well as the Pacific coast home of Canada’s Navy. With a strong emphasis on professionalism and effective community based policing through partnerships, the VicPD is both steeped in tradition and recognized for its innovation in policing.

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Full-time Employment Opportunity

Title:  Director, Membership Development and Outreach

Reporting to:  Senior Vice-President, Policy

Introduction

The Canadian Media Production Association (CMPA) (formerly the Canadian Film and Television Production Association) is the national organization representing the most successful Canadian independent producers of English-language television, theatrical film, and interactive content across Canada.  The Association represents all screen-based entrepreneurs in Canada and strives to be the leading national organization working to further their interests.  The CMPA is looking to hire a Director, Membership Development and Outreach.

Position Summary

Under the direction of the Senior Vice-President, Policy, and working in collaboration with both the CMPA’s Membership Strategy and Outreach Committee and its Director of Communications, the Director of Membership Development and Outreach will develop and implement a Membership Outreach Strategy that will help further the strategic objectives of the organization, and in particular seek to grow the Association’s membership base in emerging genres of production.  Once the Strategy is implemented the Director will then ensure that it is carried out, playing a particular role in maintaining a close relationship with CMPA members to be responsive to their needs on an ongoing basis.  

Main Responsibilities

More specifically, the Director of Member Strategy and Services will:

• Manage, coordinate and/or carry out all marketing, advertising and public relations activities related to the Membership Outreach Strategy
• Analyze market research, market conditions and competitor information and develop an effective action plan that will help ensure the CMPA is well positioned to be the national association of choice for screen-based content producers
• Conduct market research to determine how the CMPA can better meet the needs of its existing members across Canada, and to identify how the CMPA can best serve the needs of potential new members especially in the mobile, web/convergent and gaming sectors as well as fact-based lifestyle programming production industry
• Monitor, review and report on all marketing, public relations and promotional activities and results
• Determine and manage the member strategy and services budget, and deliver all activities within budget
• Maintain an ongoing and supportive relationship with members, identify new membership needs and develop plans to respond

Education & Experience

• A marketing/promotions, advertising, public relations or business degree from a recognized university or college, or equivalent professional qualification working with branded content;
• Minimum of three years of proven leadership experience in a member-driven organization, marketing/promotions business, advertising company or public relations firm, with experience in all aspects of marketing/promotions, advertising or public relations strategies, particularly as it relates to branded content.  Experience overseeing member services would be considered a definite asset;
• Proven experience in customer research and market research, as well as with branded content;
• Relevant film, television or new media production industry knowledge, and especially in the mobile, web/convergent, gaming sectors and fact-based lifestyle programming production industries.

Skills & Capabilities

• Keen leadership skills and an ability to work effectively in a team environment as well as with little supervision
• Exceptional written and verbal communications skills
• Acute empathy for the entrepreneurial mindset
• Excellent research and analytical skills
• Superior organizational and time management skills
• Focused and detail-oriented
• Persuasiveness, adaptability, innovation and good judgment
• Capacity to build and maintain positive and effective working relationships with internal and external parties
• Think, plan and act strategically
• In-depth knowledge of and experience with social networking
• Strong knowledge of MS Office, including Word, Excel, PowerPoint and Outlook

Language

• English; however bilingualism (English / French) is considered a definite asset

Applications

Interested candidates should submit a resume and covering letter by email to hr@cftpa.ca no later than August 23, 2010.  We thank all applicants; however, only those candidates selected for an interview will be contacted.

Competition #: 2010-27

Posting Period: August 4 – August 12, 2010

Position summary and responsibilities

Reporting to the Director, Communications & Marketing, the Manager, Media Relations and Communications plans and manages media relations and other communications activities to promote, enhance and protect the profile of United Way.  The incumbent also provides media counsel and support to the Government of Canada Workplace Charitable Campaign (GCWCC), Success By 6, Hire Immigrants Ottawa and other initiatives such as the Leadership Table on Homelessness and project s.t.e.p.

A complete job description is available upon request.

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