IABC Ottawa is sponsoring a membership month in March 2010. This means that new or lapsed members who join or re-joins IABC, the application fee (US$40/CDN$44 for faxed/mailed/phoned enrollments; US$30/CDN$33 for Internet enrollments) will be waived. Please remember: your application must be received at the San Francisco Headquarters office during the month of March to qualify.

Join now online by clicking here or calling 1.800.776.4222 or +1 415.544.4700.

For 40 years, IABC has brought communication professionals together to learn from one another, promote credibility for the profession and build enduring friendships. By joining IABC, you become part of a worldwide community dedicated to helping each other improve skills, share best practices, advance in your career–and have a lot of fun doing it. You’ll enjoy trading opinions, brainstorming new ideas, and making connections in our lively network. And you’ll become more valuable and relevant to your organization as you access the collective knowledge and experience of your fellow members.

Vist the online membership info website If you’d like to learn more about IABC.

We look forward to welcoming you!

Canadian Paediatric Society – Job Description
POSITION: Communications Coordinator
REPORTS TO: Manager, Public Affairs
The Communications Coordinator provides frontline media and public relations services for this professional association. The ideal candidate has experience in national media relations, experience working with volunteers and is bilingual. Professionalism, tact and diplomacy are critical qualities, as are an understanding of how media work and an interest in topical health information. READ THE FULL ARTICLE >>

Have you appraised your communication skills lately?

Boost your career equity on Thursday, April 8th. Join Ms. Joanne Charlebois, Director of Marketing & Communications at the Appraisal Institute of Canada, as she discusses the multi-faceted task of branding a 70-year-old association.

To stem a rapidly declining membership, the Appraisal Institute of Canada (AIC) re-engineered itself over the past five years from a trade organization to a professional association. Joanne Charlebois will outline AIC’s rebranding process which resulted in all ten provincial associations adopting the new corporate logo and identity in order to support the Institute’s new brand.

Joanne Charlebois joined the Appraisal Institute of Canada in 2002 and is the Director of Marketing and Communications. In that capacity she is responsible for the development and implementation of the Marketing Plan in support of the Institute’s Strategic Plan.

Joanne has 20+ years of not-for-profit association experience. As a member of the senior management team at the Canadian Egg Marketing Agency she specialized in strategic marketing, communications, public relations and business development. During her tenure in the food production industry, her marketing plans received international recognition.

Thursday, April 8, 2010
Empire Grill, 47 Clarence Street, Ottawa
8:30 – 10:00 am Professional Development and Networking
(served sit down breakfast)

Early Bird Registration* (no later than midnight on Monday, April 5, 2010):
$40 – members │$25 – students │$50 – non-members

*Add $10 for late and onsite registration.

Click here to register

Be heard. Join the conversation on LinkedIn.

Enjoy all the benefits of membership, join IABC Ottawa.

Cancellation policy
If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund. Late cancellations will not be accepted.

Join Isabelle Perrault-Lachapelle, Director of Marketing for the Ottawa Senators, for a highly personalized, interactive session on social media. Using the Ottawa Senators as a case study, Ms Perrault-Lachapelle will explore the common pitfalls, challenges and unexpected benefits of integrating social media tools into your marketing mix.

When decisions have to be made about precious resources, social media can be a cost-effective way to communicate and market to certain segments of your audience – and get instant feedback. The Ottawa Senator’s philosophy: Instead of telling fans about the product, use social media to engage fans and have them talk to each other. Thus, the feedback is dynamic and direct – a virtual forum offering everyone a chance to be heard.

Isabelle has an in-depth knowledge of digital marketing, having worked in this area for over 10 years. She leads the Ottawa Senators’ digital strategies, including e-mail marketing, social media, database management, mobile marketing and oversees the development of all Websites for Senators Sports and Entertainment.

Take advantage of this unique opportunity and register today! READ THE FULL ARTICLE >>

February 2010 is an IABC Worldwide Membership Month! This means that if you’re a new or lapsed member who joins or re-joins IABC, we’ll waive the application fee (US$40/CDN$44 for faxed/mailed/phoned enrollments; US$30/CDN$33 for Internet enrollments). Please remember: your application must be *received* at the San Francisco Headquarters office during the month of February to qualify.

Join now by visiting http://www.iabc.com/join or calling 1.800.776.4222 or +1 415.544.4700. READ THE FULL ARTICLE >>